Five Tips to Launch a Salesforce Consultancy
This article will focus on 5 key areas you need to be aware of in order to launch a Salesforce Consultancy.
1. Define your market
A few weeks after joining Salesforce Consulting company, I will never forget the advice of a Salesforce employee: "Find your Niche".
It is easy to get into Salesforce and focus on all products and all industries. That's how you get more customers, right? Wrong.
You will become a master of all markets if you focus on only one market. Customers of Salesforce want to work with a company that is familiar with their industry. Although you may have worked with Salesforce on many clients, you will not be able to identify the problems and best solutions in Financial Services.
2. Salesforce
There are many ways to build a Salesforce Consultancy sales engine, but the best way is to join the Salesforce Consulting Partner Program. This will allow you to access resources within Salesforce to help you get customers, and advise and train your staff.
Salesforce's growth is so rapid that Salesforce needs to continually bring in Salesforce consultants to meet customer demand. They are motivated to help you grow your business. Salesforce will make you a valuable asset by engaging with them, following their advice, and bringing value to their customers and prospects.
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3. Prior-Sales Focus
The emphasis of building a Salesforce Consultancy is on Pre-Sales. To show Salesforce prospects and customers how you can help, you will run workshops, conduct scoping sessions, and present demos.
This is where you can really prove your worth. This includes your Salesforce platform experience, as well as your experience with the specific Salesforce product. It lowers the chance that they will engage you as a partner if you impress them with your knowledge and confidence in solving their problems.
4. Your USP
It's no secret that Salesforce is big business, and the consulting market is booming. London was already a bustling market when we arrived in 2016, but many other Salesforce consulting firms have emerged since then. It doesn't mean it's too late. Far from it. But you need to make sure you are different from the rest.
This is partly related to identifying your niche and defining the market. Salesforce can help you identify gaps in your market and tell you about them.
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5. What are you committed to?
Although starting a consultancy may be the most exciting thing in your life, what about the people you'll hire? What will they be excited about? What will motivate them to stay?
At the moment Salesforce professionals have it very easy. They can choose which company they would like to work for and then get hired. As we all know, culture and vision are the most important elements of any company for this generation's workforce. You can't expect your employees to stay if you pay them more than the market rate.